Anthony Arrigo Web Analytics - Programming - Marketing
CSS Layout, Graphic Design, Programming, Online Marketing and Analytics

What is CSS Layout?

Find out why proper web site construction is important.
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The Development Process

Go on a step-by-step journey through web development.
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About Online Marketing

It's the most important piece of the puzzle. Learn more about it.
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About Online Marketing

Online Marketing and SEO(Search Engine Optimization) often get lumped together in the same category, but I am breaking the two apart. For right now I want talk to you about Online Marketing as it pertains to paying directly for a click to your web site. More commonly known as PPC (pay-per-click). PPC advertising can be very effective, but it can also be very costly. In fact, I am going to say, it is downright expensive. It is especially expensive if you don't know what you are doing, or just think you are going to experiment and see what happens. I strongly urge people to seek out someone with experience who can help them avoid costly mistakes. It doesn't take long for clicks to rack up and money to be lost.

When a company decides to obtain traffic via PPC they usually create an account with Google's Adwords program or Yahoo's similar service. The client picks keywords that when searched for by a internet user, will trigger their ad to show up on Googles web site. If the internet user clicks your ad, you pay for the click. The cost of that click is determined by a few factors. Most of which have to do with how much you are willing to spend for a click and how well your ad performs in comparison to your competition There are more factors, but it is beyond the scope of this topic. Online marketing via PPC is an art, a science, and a discipline. Bottom line, don't take it lightly. Make sure you have a strong tracking method in place by working with your webmaster. Setting up tracking via a third party software program like WebTrends or HitBox is a definite must. I discuss more about that in my section titled "Why Web Analytics."

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What is CSS Layout?
About Online Marketing
Why Web Analytics?
Site Optimization
The Design Process
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Anthony James Arrigo
Laguna Niguel, CA
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Surrounding Areas:
Laguna Niguel
Laguna Hills
Laguna Beach
San Clemente
Newport Beach
El Toro